Sr. Marketing Communications Manager
Avery Dennison (NYSE: AVY) is a global leader in pressure-sensitive and functional materials and labeling solutions for the retail apparel market. The company's applications and technologies are an integral part of products used in every major industry. With operations in more than 50 countries and more than 25,000 employees worldwide, Avery Dennison serves customers in the consumer packaging, graphical display, logistics, apparel, industrial and healthcare industries. Headquartered in Glendale, California, the company reported sales of $6.1 billion in 2016. Learn more at www.averydennison.com.
What we are looking for:
Avery Dennison is seeking a Sr. Marketing Communications Manager to join the Label and Graphic Materials North America business. In this role, you will provide strategic consultation and marketing communications programs for the Graphics Solutions business, directing the marketing communications strategy for both a distribution sales channel and end users who are highly engaged in our brand. You will formulate and lead the brand, marketing communications strategies, message content and message timing to support business objectives and overall company image. In this position, you will partner with senior management and other key divisional partners to plan, execute, monitor and evaluate marketing communications campaigns using an appropriate combination of internal and external resources.To be successful, you will need to have experience with mergers and acquisitions, media relations, re-branding (from market research to strategy to successful plan execution), B2B marketing, digital marketing and experience with multi-tier sales channels. They will also have a degree in communications, marketing, public relations, advertising or journalism. A portfolio of writing samples is required.
Key
Responsibilities:
Plans and produces marketing communications and sales promotion materials to meet product strategies and sales objectives.
Creatively delivers the strategy, designs and prepares advertisements, promotional brochures and media events to increase the profitability through the utilization of various advertising media.
Chairs communications activities including technical and/or promotional material writing (e.g., product manuals, brochures, sales kits).
Develop creative communications solutions for products and services with a customer mindset.
Manage available resources to improve creativity, productivity and cost efficiencies.
Keep internal and external audiences informed on the department's objectives and goals.
Lead research and development of text describing the company and its offerings.
Ensure that new information is regularly added to all other communications media, which may include a company website.
Champion correct usage of graphics standards and corporate guidelines. Protect and promote the business' brand and Avery Dennison corporate identity.
Review work submitted by outside agencies/contractors to ensure accuracy, proper design, layout, copy, etc. Coordinate activities with the sales department.
The position includes strategic responsibilities for developing short- and long-term communication objectives such as the selection of appropriate media vehicles.
Position will support North America business while working on a global team, running global projects and teams.
Project management, from the details of a specific project to leading multiple projects simultaneously keeping in mind the big picture along with the minute details
Vendor selection, management and ongoing evaluation, including agencies and other creative resources
Very strong writer and editor can craft clear, succinct communications objectives in the form of project briefs, to crafting turn-of-phrase for press releases, advertising, collateral, web copy, direct mail, etc.
Digital marketer has experience with email marketing, social media, paid advertising and web, tying all into business results
Branding As a brand owner, can creatively conceive and strategize brand building, while continuing to improve and support the brand, strengthening our value proposition in every execution
Teamwork, leadership and facilitation skills to pull people together across many diverse functional disciplines and regional cultures; experience running teams both directly and in a matrix environment
Creativity and willingness and ability to work without constraints and innovate responsibly
Ten
years of experience in marketing communications required
IND123
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability, protected veteran status or other protected status. EEOE/M/F/Vet/Disabled. All your information will be kept confidential according to EEO guidelines.
. Apply now!Estimated Salary: $20 to $28 per hour based on qualifications.
What we are looking for:
Avery Dennison is seeking a Sr. Marketing Communications Manager to join the Label and Graphic Materials North America business. In this role, you will provide strategic consultation and marketing communications programs for the Graphics Solutions business, directing the marketing communications strategy for both a distribution sales channel and end users who are highly engaged in our brand. You will formulate and lead the brand, marketing communications strategies, message content and message timing to support business objectives and overall company image. In this position, you will partner with senior management and other key divisional partners to plan, execute, monitor and evaluate marketing communications campaigns using an appropriate combination of internal and external resources.To be successful, you will need to have experience with mergers and acquisitions, media relations, re-branding (from market research to strategy to successful plan execution), B2B marketing, digital marketing and experience with multi-tier sales channels. They will also have a degree in communications, marketing, public relations, advertising or journalism. A portfolio of writing samples is required.
Key
Responsibilities:
Plans and produces marketing communications and sales promotion materials to meet product strategies and sales objectives.
Creatively delivers the strategy, designs and prepares advertisements, promotional brochures and media events to increase the profitability through the utilization of various advertising media.
Chairs communications activities including technical and/or promotional material writing (e.g., product manuals, brochures, sales kits).
Develop creative communications solutions for products and services with a customer mindset.
Manage available resources to improve creativity, productivity and cost efficiencies.
Keep internal and external audiences informed on the department's objectives and goals.
Lead research and development of text describing the company and its offerings.
Ensure that new information is regularly added to all other communications media, which may include a company website.
Champion correct usage of graphics standards and corporate guidelines. Protect and promote the business' brand and Avery Dennison corporate identity.
Review work submitted by outside agencies/contractors to ensure accuracy, proper design, layout, copy, etc. Coordinate activities with the sales department.
The position includes strategic responsibilities for developing short- and long-term communication objectives such as the selection of appropriate media vehicles.
Position will support North America business while working on a global team, running global projects and teams.
Project management, from the details of a specific project to leading multiple projects simultaneously keeping in mind the big picture along with the minute details
Vendor selection, management and ongoing evaluation, including agencies and other creative resources
Very strong writer and editor can craft clear, succinct communications objectives in the form of project briefs, to crafting turn-of-phrase for press releases, advertising, collateral, web copy, direct mail, etc.
Digital marketer has experience with email marketing, social media, paid advertising and web, tying all into business results
Branding As a brand owner, can creatively conceive and strategize brand building, while continuing to improve and support the brand, strengthening our value proposition in every execution
Teamwork, leadership and facilitation skills to pull people together across many diverse functional disciplines and regional cultures; experience running teams both directly and in a matrix environment
Creativity and willingness and ability to work without constraints and innovate responsibly
Ten
years of experience in marketing communications required
IND123
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability, protected veteran status or other protected status. EEOE/M/F/Vet/Disabled. All your information will be kept confidential according to EEO guidelines.
. Apply now!Estimated Salary: $20 to $28 per hour based on qualifications.
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